Category Trademark

Authors : Nilanshu Shekhar, Akanksha Anand, Rishabh Manocha Trademarks are the most important asset for your business. Trademark is the company’s goodwill and its reputation. A good trademark distinguishes the brand from the competition and helps you stand out in…

Authors : Nilanshu Shekhar, Akanksha Anand, Rishabh Manocha The first thing a consumer notices before making any purchase is a brand’s name or logo in order to recognize the product and trust the quality. In order to make this recognition…

Authors : Nilanshu Shekhar, Akanksha Anand, Rishabh Manocha According to the Anti-Dissection rule, a trademark law theory, any comparison between two potentially incompatible marks must be evaluated holistically, or according to how consumers in the marketplace perceive the marks, rather…